How to Create a LinkedIn Ad Account: A Step-by-Step Guide
LinkedIn is one of the most powerful platforms for B2B advertising. Whether you're promoting a service, recruiting talent, or driving traffic to your website, LinkedIn Ads offer unmatched precision in targeting professionals. But before you can launch campaigns, the first step is to create a LinkedIn Ad Account.
In this blog, we’ll walk you through the process of setting up your LinkedIn Ad Account in five easy steps.
STEP 1. Log In to LinkedIn
Navigate to linkedin.com and sign in using your personal LinkedIn account Note - You cannot manage LinkedIn Ads through business pages themselves. To create and manage LinkedIn ad accounts you need to use your personal LinkedIn profile.
STEP 2. Go to LinkedIn Campaign Manager
Once logged in:
-
Click on the “Create Account” button
LinkedIn’s official platform for managing advertisements is Campaign Manager. Use this platform to generate campaigns while setting budgets and tracking performance along with receiving insights.
3. Set Up Your Ad Account
The “Create Account” button leads you to a form where you must enter your account information.
Select a recognizable name which can be your business name or brand name or even a specific campaign name for your account.
Connect your advertising account to your already established Company Page. This feature enables your advertisements to display under your company's official name and uphold your brand identity.
Select the appropriate currency for billing. The selected currency sets the billing method for your campaigns.
After completing all required information choose the “Save” button to establish your account.
4. Set Up Billing Information
You must add a payment method in order to run ads.
To do this:
- Navigate to: Account Settings > Billing Center
- Click on “Add Payment Method”
- Choose from available options:
- Credit or Debit Card
- Invoicing (available only for eligible businesses)
Tip: Ensure your billing details are accurate to avoid campaign interruptions.
Read our blog on LinkedIn Ad Account Structure for a comprehensive understanding.
5. Start Creating Campaigns
Once your ad account and billing are set up, you’re ready to launch your first campaign. Here are the key elements to configure:
Select your desired goals which can include website visits, lead generation or brand awareness. LinkedIn uses your campaign goals to optimize for the best possible outcome.
Establish your target audience parameters using location details and job titles together with company size and industry specifications. The use of precise targeting methods allows your advertisements to connect with the appropriate professional audience.
You can choose ad formats including single image, carousel, video, or message ads. Choosing the correct format leads to better engagement and ensures alignment with your campaign objectives.
Establish your budget limits for each day or for the entire campaign and specify how long your campaign will run. LinkedIn offers adaptable options to manage both expenditure and ad timing.
Enter your advertisement text together with visuals and include a compelling call-to-action (CTA). Good messaging together with attractive design plays a crucial role in generating clicks and conversions.
WRAP:
Creating a LinkedIn Ad Account is straightforward, but getting the most out of your ad campaigns requires strategic planning. Once your account is set up, you’ll gain access to powerful tools and targeting capabilities that can drive meaningful results for your business.
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