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A quick introduction about Bata:

Blog Thumbnail Arjun
May 29, 2025

Bata is one of the most popular shoe brands in India, and this blog takes a closer look at their SEO strategy. Founded in 1894, Bata has grown into one of the world’s largest footwear companies, serving customers in over 82 countries. By analyzing the brand’s digital presence, keyword strategy, backlink profile, and social media activity, we can gain valuable insights(through SEMRush tool) into how Bata is thriving in the competitive e-commerce market. What makes their SEO strategy effective? Let’s find out.

Website Performance Summary

Bata's website performance reflects its strong digital presence:

  1. Authority Score: 60 – A solid indicator of the domain’s credibility and trustworthiness.
  2. Organic Search Traffic: 449.1K – Highlights strong visibility in search results, generating significant traffic without relying on paid ads.
  3. Paid Search Traffic: 37.7K – Indicates a strategic investment in search engine marketing to attract targeted visitors.
  4. Backlinks: 137.3K – Shows robust domain authority, supported by a large number of external references that boost search rankings.

These metrics confirm Bata’s well-rounded digital strategy, effectively balancing organic growth, paid promotion, and authoritative backlink acquisition.

Top-Ranking Keywords Driving Organic Traffic

Bata remains a favorite among Indian shoppers, and this brand loyalty is reflected in the high search volumes for key terms:

  • Bata shoes – 88K
  • Bata India – 17.8K
  • Shoe shops near me – 17.6K
  • Bata shoes for women – 14.5K

These keywords highlight strong brand recognition and local search relevance, driving substantial organic traffic to the website.


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Keyword Strategy: Branded VS Non-Branded Traffic

Bata’s website ranks for a total of 57.5K keywords, which drive approximately 449.1K in organic traffic.Their keyword strategy effectively captures both branded and non-branded search intent, expanding their online reach.


Traffic Breakdown:

Breakdown of Brand Traffic:
Branded Traffic 174k
Non-Branded Traffic 275.1K

Keyword Distribution:

Keyword Types:
Branded Keywords 2.45k
Non-Branded Keywords 55.02k

This data highlights Bata’s strong presence across both brand-specific and generic, intent-driven search queries—attracting a wide and diverse audience to its website.


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High-Converting Landing Pages

Bata’s homepage is the top performer in driving organic traffic, attracting approximately 156.5K visits. In addition, product pages significantly contribute to user engagement and conversions, reflecting a well-optimized and strategically structured e-commerce website


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Backlink Profile and Growth Opportunity

Total Backlinks: Approximately 137.3K

While Bata maintains a strong backlink profile, there is still room for growth. Expanding link-building efforts and enhancing digital outreach can further strengthen the brand’s domain authority and improve overall search visibility.


Social Media Presence: A Digital Engagement Powerhouse

Bata maintains dedicated and active profiles across multiple social media platforms, consistently engaging followers with compelling content, promotions, and brand updates.

Follower Count by Platform

  • Facebook – 9.3M
  • Instagram – 238K
  • Twitter – 16K
  • LinkedIn – 277K
  • YouTube – 22K
  • Pinterest – 655

Their strategic and active use of social media plays a key role in enhancing SEO by driving traffic, boosting engagement, and increasing brand visibility across channels.

How Bata Leads the SEO Game

Bata’s SEO success stems from a well-rounded and strategic digital approach. Key factors contributing to their dominance include:

  • Brand Legacy – A trusted name with decades of customer loyalty and recognition.
  • Comprehensive Keyword Strategy – A smart mix of branded and non-branded keywords to maximize reach and visibility.
  • Social Media Marketing – Consistent engagement with audiences across all major platforms, reinforcing brand presence.
  • Localized SEO – Region-specific strategies that cater to diverse markets across India and beyond.
  • Influencer Marketing – Partnerships that enhance credibility and extend digital reach.
  • E-commerce Optimization – Seamless user experience and high-performing landing pages that drive conversions.

Together, these elements form a robust and effective SEO strategy that keeps Bata ahead in the competitive online landscape.

Conclusion

Bata’s current marketing strategy focuses on transforming its image from a traditional school shoe brand to a trendy yet affordable footwear label. With a diverse product range catering to all age groups, Bata maintains a unique brand identity that appeals to a wide audience.

Campaigns like “Surprisingly Bata” and “Unlimited Sneakers at Bata” have played a significant role in reshaping public perception while boosting web traffic and engagement compared to competitors.

Bata leverages digital marketing effectively, maintaining a strong presence across all major social media platforms. At the time of writing, the brand is actively running ad campaigns on Google Ads, Facebook, Instagram, Twitter, LinkedIn, and more—demonstrating a robust and multi-channel promotional strategy.

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