{"id":1492,"date":"2026-01-29T15:28:48","date_gmt":"2026-01-29T15:28:48","guid":{"rendered":"https:\/\/www.flyingelephantdigital.com\/blogs\/?p=1492"},"modified":"2026-03-12T10:17:50","modified_gmt":"2026-03-12T10:17:50","slug":"6-misguidance-by-wrong-b2b-seo-consultant-with-solutions","status":"publish","type":"post","link":"https:\/\/www.flyingelephantdigital.com\/blogs\/6-misguidance-by-wrong-b2b-seo-consultant-with-solutions\/","title":{"rendered":"6 Misguidance by a Wrong B2B SEO Consultant(with Solutions)"},"content":{"rendered":"\n<p>Hiring the right B2B SEO consultant can make your website soar. Hire the wrong one, and your site sinks.<\/p>\n\n\n\n<p>After auditing 100+ B2B websites, we found one issue in common: a poor B2B SEO consultant hire.<\/p>\n\n\n\n<p>If you&#8217;re still unclear on what a B2B SEO consultant is supposed to do, start here:<a href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/who-are-website-seo-consultants\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> who are website SEO consultants and what their role truly looks like<\/a>.<br><br>Here are the 6 traits of the wrong B2B SEO professional.<\/p>\n\n\n\n<div style=\"height:2px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/6-misguidance-by-wrong-b2b-seo-consultant-with-solutions\/#1_Focus_only_on_blogs\" >1. Focus only on blogs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/6-misguidance-by-wrong-b2b-seo-consultant-with-solutions\/#2_Mapping_keywords_with_incorrect_pages\" >2. Mapping keywords with incorrect pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/6-misguidance-by-wrong-b2b-seo-consultant-with-solutions\/#3_Ignoring_site_health\" >3. Ignoring site health<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/6-misguidance-by-wrong-b2b-seo-consultant-with-solutions\/#4_Taking_On-Page_SEO_Lightly\" >4. Taking On-Page SEO Lightly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/6-misguidance-by-wrong-b2b-seo-consultant-with-solutions\/#5_Artificial_Backlinks\" >5. Artificial Backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/6-misguidance-by-wrong-b2b-seo-consultant-with-solutions\/#6_Quantity_Over_Quality\" >6. Quantity Over Quality<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Focus_only_on_blogs\"><\/span><strong>1. Focus only on blogs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The <strong>B2B SEO consultant<\/strong> informs the client to develop only blogs and ignores homepage, service pages, and resource pages (case studies, FAQs).<\/p>\n\n\n\n<p><strong>Solution:<\/strong><strong><br><\/strong> A holistic B2B SEO content strategy includes:<\/p>\n\n\n\n<ul class=\"wp-block-list theme-blog-list\">\n<li>Homepage<br><\/li>\n\n\n\n<li>Service pages<br><\/li>\n\n\n\n<li>Resource pages (including blogs, FAQs)<\/li>\n\n\n\n<li>And all the pages including about, contact etc..<\/li>\n<\/ul>\n\n\n\n<div style=\"height:2px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Mapping_keywords_with_incorrect_pages\"><\/span>2. <strong>Mapping keywords with incorrect pages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The consultant lacks knowledge and mistakenly develops blogs for commercial-intent keywords and service pages for informational-intent keywords, vice versa.&nbsp;<\/p>\n\n\n\n<p><strong>Solution:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list theme-blog-list\">\n<li>Informational-intent keywords \u2192 Blogs<br><\/li>\n\n\n\n<li>Commercial-intent keywords \u2192 Service \/ money pages or case studies<\/li>\n<\/ul>\n\n\n\n<div style=\"height:2px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ignoring_site_health\"><\/span><strong>3. Ignoring site health<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A site\u2019s health can be fixed by doing multiple audits and working with the support of web developers. But ignoring it affects the site technically and prevents pages from ranking.<\/p>\n\n\n\n<p><strong>Solution:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list theme-blog-list\">\n<li>Do site audits through <a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Screaming Frog<br><\/a><\/li>\n\n\n\n<li>Identify and fix <a href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/technical-guide-for-saas-website\/\" target=\"_blank\" rel=\"noopener\" title=\"\">technical issues<\/a> with the development team<\/li>\n<\/ul>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Taking_On-Page_SEO_Lightly\"><\/span>4. <strong>Taking On-Page SEO Lightly<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ignoring on-page issues like meta title length, same duplicate descriptions, multiple H1 tags, etc. For a client, we appeared on the 2nd page of Google just by fixing the H1 tag.<\/p>\n\n\n\n<p><strong>Solution:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list theme-blog-list\">\n<li>Do a proper site audit<br><\/li>\n\n\n\n<li>Rewrite the content\/copy wherever needed<br><\/li>\n\n\n\n<li>Fix issues along with the developer<\/li>\n<\/ul>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Artificial_Backlinks\"><\/span>5. <strong>Artificial Backlinks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ask the team to create too many artificial backlinks. This badly affects the site and increases the spam score, and too many artificial dead links.<\/p>\n\n\n\n<p><strong>Solution:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list theme-blog-list\">\n<li>Do site audit on SEMrush<br><\/li>\n\n\n\n<li>Generate a disavow file from SEMrush<br><\/li>\n\n\n\n<li>Upload it in your GSC<\/li>\n<\/ul>\n\n\n\n<p>Read our blog on <a href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/how-to-fix-a-high-website-spam-score\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>how to reduce site spam score<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Quantity_Over_Quality\"><\/span>6. <strong>Quantity Over Quality<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ask the team to publish more chunks of pages through ChatGPT and other tools. This increases the spam score and reduces site Domain Authority.<\/p>\n\n\n\n<p><strong>Solution:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list theme-blog-list\">\n<li>Remove the AI-written blogs<br><\/li>\n\n\n\n<li>Place no index tag for artificial pages<br><\/li>\n\n\n\n<li>Develop new content with the help of a writer(through EEAT principle)<\/li>\n<\/ul>\n\n\n\n<p>Read<a href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/how-we-onboard-a-client-for-b2b-seo-consulting-service\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> how we onboard a client for B2B SEO consulting<\/a> &#8211; transparent, process-driven, and results-focused.<\/p>\n\n\n\n<p>At FlyingElephant, our B2B SEO Expert &#8211;&nbsp; <a href=\"https:\/\/www.linkedin.com\/in\/thekumanan\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Arjun Kumanan<\/a> follows proven best SEO practices to help your site grow over time.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.flyingelephantdigital.com\/b2b-seo-consulting-services\" target=\"_blank\" rel=\"noopener\" title=\"\">Hire a B2B SEO consultant from India<\/a> and witness sustainable growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hiring the right B2B SEO consultant can make your website soar. Hire the wrong one, and your site sinks. After auditing 100+ B2B websites, we found one issue in common: a poor B2B SEO consultant hire. If you&#8217;re still unclear on what a B2B SEO consultant is supposed to do, start here: who are website&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[100,82,14],"class_list":["post-1492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-6-misguidance-by-a-wrong-b2b-seo-consultantwith-solutions","tag-b2b-seo","tag-seo-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/posts\/1492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/comments?post=1492"}],"version-history":[{"count":9,"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/posts\/1492\/revisions"}],"predecessor-version":[{"id":1635,"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/posts\/1492\/revisions\/1635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/media\/1498"}],"wp:attachment":[{"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/media?parent=1492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/categories?post=1492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/tags?post=1492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}