{"id":570,"date":"2025-08-05T10:55:29","date_gmt":"2025-08-05T10:55:29","guid":{"rendered":"https:\/\/flyingelephantdigital.com\/blogs\/?p=570"},"modified":"2026-11-11T06:04:08","modified_gmt":"2026-11-11T06:04:08","slug":"how-to-retarget-website-audience-on-linkedin","status":"publish","type":"post","link":"https:\/\/www.flyingelephantdigital.com\/blogs\/how-to-retarget-website-audience-on-linkedin\/","title":{"rendered":"How to Retarget Your Audience on LinkedIn (in 2026)?"},"content":{"rendered":"\n<p>Retargeting on LinkedIn is a powerful strategy that allows businesses to re-engage potential customers who have already interacted with their website. By leveraging LinkedIn\u2019s remarketing tools, you can optimize your ad spend and improve conversion rates.<\/p>\n\n\n\n<p>Unlike cold targeting, retargeting focuses on users who are already familiar with your brand, making them more likely to convert. In this guide, we will walk you through the step-by-step process of setting up a LinkedIn remarketing campaign effectively.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/how-to-retarget-website-audience-on-linkedin\/#The_3_Main_Phases_of_LinkedIn_Remarketing\" >The 3 Main Phases of LinkedIn Remarketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/how-to-retarget-website-audience-on-linkedin\/#Phase_1_Installing_the_LinkedIn_Insight_Tag\" >Phase 1: Installing the LinkedIn Insight Tag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/how-to-retarget-website-audience-on-linkedin\/#Phase_2_Creating_an_Audience_for_Remarketing\" >Phase 2: Creating an Audience for Remarketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/how-to-retarget-website-audience-on-linkedin\/#Phase_3_Setting_Up_a_Remarketing_Campaign\" >Phase 3: Setting Up a Remarketing Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/how-to-retarget-website-audience-on-linkedin\/#Wrap\" >Wrap:<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_3_Main_Phases_of_LinkedIn_Remarketing\"><\/span>The 3 Main Phases of LinkedIn Remarketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To implement a successful LinkedIn remarketing campaign, follow these three key phases:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Installing the LinkedIn Insight Tag<\/strong><\/li>\n\n\n\n<li><strong>Creating Your Audience Segments<\/strong><\/li>\n\n\n\n<li><strong>Setting Up a Remarketing Campaign<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Each of these phases plays a crucial role in optimizing your marketing efforts. Let&#8217;s break down each step in detail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Phase_1_Installing_the_LinkedIn_Insight_Tag\"><\/span>Phase 1: Installing the LinkedIn Insight Tag<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The LinkedIn Insight Tag is essential for tracking visitors and collecting data for remarketing purposes. Follow these seven steps to install it on your website within 10 minutes:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Log in to LinkedIn Campaign Manager &#8211;&nbsp;<\/strong>Go to your LinkedIn Campaign Manager account.<\/li>\n\n\n\n<li><strong>Navigate to the Insight Tag &#8211;&nbsp;<\/strong>Click on&nbsp;<strong>Data<\/strong>&nbsp;on the left panel, then select<strong>&nbsp;Signals Manager<\/strong>.<\/li>\n\n\n\n<li><strong>Access the Insight Tag&nbsp;<\/strong>Click on&nbsp;<strong>Create Insight Tag<\/strong>&nbsp;on the top right<\/li>\n\n\n\n<li><strong>Choose an Installation Method &#8211;<\/strong>&nbsp;You\u2019ll see three options:<\/li>\n\n\n\n<li><strong>Copy the Code \u2013&nbsp;<\/strong>Select the<strong>&nbsp;manual installation<\/strong>&nbsp;option and copy the Insight Tag code.<\/li>\n\n\n\n<li><strong>Paste the Code on Your Website \u2013&nbsp;<\/strong>Ask your developer to insert the code in your site&#8217;s<strong>&nbsp;global footer<\/strong>, right above the closing body tag.<\/li>\n\n\n\n<li><strong>Verify Installation \u2013&nbsp;<\/strong>Wait up to&nbsp;<strong>24 hours<\/strong>&nbsp;for LinkedIn to process the data. You can check the status under<strong>&nbsp;Data Sources<\/strong>&nbsp;in&nbsp;<strong>Conversion Tracking.<\/strong>&nbsp;If the tag is active, it has been successfully installed.<\/li>\n<\/ol>\n\n\n\n<p>Read our blog on&nbsp;<a href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/linkedin-ads-strategy-for-saas-product\">LinkedIn Ads for SaaS<\/a>&nbsp;to understand how LinkedIn ads work for the SaaS industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Phase_2_Creating_an_Audience_for_Remarketing\"><\/span>Phase 2: Creating an Audience for Remarketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Once the Insight Tag is installed, the next step is to define your target audience. Here\u2019s how you can create audience segments based on their interactions with your website:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Go to the Audience Creation Section \u2013&nbsp;<\/strong>In LinkedIn Campaign Manager, click on Plan and then select Audiences from the left-hand menu. Manager.<\/li>\n\n\n\n<li><strong>Select &#8216;Website&#8217; as the Audience Type \u2013&nbsp;<\/strong>Click on&nbsp;<strong>Create Audience -&gt;&nbsp;<\/strong>Matched Audience -&gt;&nbsp;<strong>Website.<\/strong><\/li>\n\n\n\n<li><strong>Define Your Audience Based on Behavior \u2013&nbsp;<\/strong>Enter your website URL and select the interaction criteria (e.g., visited a certain page). This option is there at the bottom.<\/li>\n\n\n\n<li><strong>Agree &amp; Update &#8211;<\/strong>&nbsp;Click<strong>&nbsp;Agree &amp; Update&nbsp;<\/strong>to save your audience settings.<\/li>\n<\/ol>\n\n\n\n<p><strong>Audience Processing and Limitations<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>You can create audiences based on time frames of<strong>&nbsp;14, 30, 60, 90, or 180 days.<\/strong><\/li>\n\n\n\n<li>LinkedIn may take&nbsp;<strong>48 hours or longer<\/strong>&nbsp;to process audience data.<\/li>\n\n\n\n<li>A minimum of&nbsp;<strong>300 users&nbsp;<\/strong>is required before LinkedIn can display audience insights and allow remarketing.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Phase_3_Setting_Up_a_Remarketing_Campaign\"><\/span>Phase 3: Setting Up a Remarketing Campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that you have an audience ready, it\u2019s time to create and launch your remarketing campaign. Follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Create a New Campaign<\/strong>&nbsp;\u2013 In LinkedIn Campaign Manager, click on&nbsp;<strong>Create Campaign&nbsp;<\/strong>and select your campaign objective.<\/li>\n\n\n\n<li><strong>Set Targeting Parameters<\/strong>&nbsp;\u2013 Choose the location and audience settings.<\/li>\n\n\n\n<li><strong>Select &#8216;Audiences&#8217; Under Target Audience<\/strong>&nbsp;\u2013 Go to&nbsp;<strong>Retargeting&nbsp;<\/strong>and click&nbsp;<strong>Remarketing.<\/strong><\/li>\n\n\n\n<li><strong>Choose the Website Audience<\/strong>&nbsp;\u2013 Select the&nbsp;<strong>Website&nbsp;<\/strong>option to retarget visitors based on their interactions with your site.<\/li>\n\n\n\n<li><strong>Assign the Audience<\/strong>&nbsp;\u2013 Choose the website audience you previously created.<\/li>\n\n\n\n<li><strong>Set Your Budget and Schedule<\/strong>&nbsp;\u2013 Adjust your budget, bidding strategy, and campaign schedule.<\/li>\n\n\n\n<li><strong>Create Your Ad and Launch the Campaign<\/strong>&nbsp;\u2013 Design your ad creative, add compelling copy, and click&nbsp;<strong>Launch Campaign.<\/strong>&nbsp;You can go for&nbsp;<a href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/linkedin-ads-strategy-for-saas-product\">LinkedIn Carousel ads<\/a>&nbsp;for better performance.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-content\/uploads\/2025\/08\/Phase-3-Setting-Up-a-Remarketing-Campaign-683x1024.webp\" alt=\"\" class=\"wp-image-1680\" style=\"width:328px;height:auto\" srcset=\"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-content\/uploads\/2025\/08\/Phase-3-Setting-Up-a-Remarketing-Campaign-683x1024.webp 683w, https:\/\/www.flyingelephantdigital.com\/blogs\/wp-content\/uploads\/2025\/08\/Phase-3-Setting-Up-a-Remarketing-Campaign-200x300.webp 200w, https:\/\/www.flyingelephantdigital.com\/blogs\/wp-content\/uploads\/2025\/08\/Phase-3-Setting-Up-a-Remarketing-Campaign-768x1152.webp 768w, https:\/\/www.flyingelephantdigital.com\/blogs\/wp-content\/uploads\/2025\/08\/Phase-3-Setting-Up-a-Remarketing-Campaign.webp 1024w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrap\"><\/span>Wrap:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>By following these steps, you can maximize your potential target audience again. Remarketing can be a game-changer for your business, helping you reconnect with high-intent prospects and drive more sales.<\/p>\n\n\n\n<p>Launch your first LinkedIn remarketing campaign through our<a href=\"https:\/\/flyingelephantdigital.com\/linkedin-ads-management-services\"> LinkedIn Ads Management Service<\/a>! We are here to bring results for our clients!   <\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#cccccc;color:#cccccc\"\/>\n\n\n\n<div class=\"container\">\r\n<div class=\"row align-items-center mb-4\">\r\n\t<div class=\"col-lg-12 text-center\">\r\n\t\t<a href=\"#\" class=\"btn btn-lg btn-tmRed py-3 px-5\">Talk to Our SEO Experts Today!<\/a>\r\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n\n\n<div class=\"container\">\r\n<div class=\"row align-items-center\">\r\n\t<div class=\"col-lg-12\">\r\n\t\t<div class=\"blogAuthor\">\r\n\t\t\t<div class=\"ba-avatar\">\r\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/flyingelephantdigital.com\/blogs\/wp-content\/uploads\/2025\/07\/FED-Founder-KumananArjun.webp\" alt=\"KumananArjun\">\r\n\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/thekumanan\/\" target=\"_blank\"><i class=\"fa-brands fa-linkedin\"><\/i><\/a>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"ba-info\">\r\n\t\t\t\t<span class=\"designation\">About the Author<\/span>\r\n\t\t\t\t<h4 class=\"name\"><a href=\"#\">Kumanan Arjun<\/a><\/h4>\r\n\t\t\t\t<p>Arjun is a proficient digital marketer with nearly a decade of experience. His expertise in SEO, PPC, and social media has helped nurture and develop numerous brands across the US and India.<\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": {\n    \"@type\": \"Question\",\n    \"name\": \"How to Retarget Your Audience on LinkedIn (in 2025)?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Retargeting on LinkedIn is a powerful strategy that allows businesses to re-engage potential customers who have already interacted with their website. By leveraging LinkedIn\u2019s remarketing tools, you can optimize your ad spend and improve conversion rates.\"\n    }\n  }\n}\n<\/script>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is LinkedIn retargeting?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"LinkedIn retargeting is an advertising strategy that allows businesses to reconnect with people who have previously interacted with their website. It helps businesses reach familiar audiences who may be more likely to convert.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What are the three main phases of LinkedIn remarketing?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"The three main phases are installing the LinkedIn Insight Tag, creating audience segments based on website interactions, and setting up a remarketing campaign in LinkedIn Campaign Manager.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is the LinkedIn Insight Tag?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"The LinkedIn Insight Tag is a tracking code installed on a website to collect visitor data for remarketing and audience creation in LinkedIn Campaign Manager.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How do I install the LinkedIn Insight Tag on my website?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Log in to LinkedIn Campaign Manager, navigate to Data and Signals Manager, and create an Insight Tag. Choose the manual installation option, copy the code, and ask your developer to add it to your website's global footer, above the closing body tag. Then verify its status in Data Sources under Conversion Tracking.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How long does it take for the LinkedIn Insight Tag to become active?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"According to this guide, LinkedIn may take up to 24 hours to process the Insight Tag data. You can check its installation status under Data Sources in Conversion Tracking.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How do I create a website retargeting audience on LinkedIn?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"In LinkedIn Campaign Manager, go to Plan and select Audiences. Choose Create Audience, then Matched Audience, and select Website. Enter your website URL, define the visitor interaction criteria, and click Agree & Update to save the audience.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What audience time frames are available for LinkedIn website retargeting?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"The guide lists audience time frames of 14, 30, 60, 90, and 180 days for creating website remarketing audiences.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How long does LinkedIn take to process a remarketing audience?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"LinkedIn may take 48 hours or longer to process website audience data before the audience is ready to use.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is the minimum audience size required for LinkedIn remarketing?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"The guide states that a minimum of 300 users is required before LinkedIn can display audience insights and allow remarketing.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How do I set up a LinkedIn remarketing campaign?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Create a new campaign in LinkedIn Campaign Manager and select a campaign objective. 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By focusing on previously engaged website visitors, businesses can optimize advertising spend, improve conversion opportunities, and reach high-intent prospects.\"\n      }\n    }\n  ]\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Retargeting on LinkedIn is a powerful strategy that allows businesses to re-engage potential customers who have already interacted with their website. By leveraging LinkedIn\u2019s remarketing tools, you can optimize your ad spend and improve conversion rates. Unlike cold targeting, retargeting focuses on users who are already familiar with your brand, making them more likely to&hellip;<\/p>\n","protected":false},"author":1,"featured_media":955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[13,24,25],"class_list":["post-570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-digital-blog","tag-how-to-retarget-your-audience-on-linkedin","tag-linkedin-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/posts\/570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/comments?post=570"}],"version-history":[{"count":10,"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/posts\/570\/revisions"}],"predecessor-version":[{"id":2017,"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/posts\/570\/revisions\/2017"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/media\/955"}],"wp:attachment":[{"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/media?parent=570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/categories?post=570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/tags?post=570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}