{"id":88,"date":"2025-07-30T13:07:37","date_gmt":"2025-07-30T13:07:37","guid":{"rendered":"https:\/\/flyingelephantdigital.com\/blogs\/?p=88"},"modified":"2026-11-11T11:31:25","modified_gmt":"2026-11-11T11:31:25","slug":"linkedin-remarketing-vs-general-ads","status":"publish","type":"post","link":"https:\/\/www.flyingelephantdigital.com\/blogs\/linkedin-remarketing-vs-general-ads\/","title":{"rendered":"LinkedIn Remarketing or General Ads: Which Is Better?"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#cccccc;color:#cccccc\"\/>\n\n\n\n<div class=\"container\">\n<div class=\"row align-items-center mb-4\">\n\t<div class=\"col-lg-6 d-flex\">\n\t\t<div class=\"blog-avatar\">\n\t\t\t<div class=\"avatar-thumb\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/flyingelephantdigital.com\/blogs\/wp-content\/uploads\/2025\/07\/FED-Founder-KumananArjun.webp\" alt=\"KumananArjun\">\n\t\t\t<\/div>\n\t\t\t<div class=\"avatar-content\">\n\t\t\t\t<p>By <a href=\"about-us.html\">Kumanan Arjun<\/a><\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"col-lg-6\">\n\t\t<div class=\"shareBlog\">\n\t\t\t<span>Share: <\/span>\n\t\t\t<a href=\"#\"><i class=\"fa-brands fa-linkedin-in\"><\/i><\/a>\n\t\t\t<a href=\"#\"><i class=\"fa-brands fa-x-twitter\"><\/i><\/a>\n\t\t\t<a href=\"#\"><i class=\"fa-brands fa-facebook-f\"><\/i><\/a>\n\t\t\t<a href=\"#\"><i class=\"fa-solid fa-link\"><\/i><\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#cccccc;color:#cccccc\"\/>\n\n\n\n<p><br>LinkedIn Remarketing and General Ads are effective digital marketing strategies, but their success heavily depends on when and how you use them.<\/p>\n\n\n\n<p>LinkedIn Remarketing delivers powerful results when your website already has a decent volume of visitors, allowing you to re-engage warm prospects. On the other hand, General Ads offer flexibility and broad reach, helping you connect with new audiences who haven\u2019t yet interacted with your brand.<\/p>\n\n\n\n<p>Let\u2019s dive into this blog to break down both strategies, understand how they work, and figure out the best scenarios to use each one wisely.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/linkedin-remarketing-vs-general-ads\/#What_is_LinkedIn_Remarketing\" >What is LinkedIn Remarketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/linkedin-remarketing-vs-general-ads\/#What_are_LinkedIn_General_Ads\" >What are LinkedIn General Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/linkedin-remarketing-vs-general-ads\/#How_Does_LinkedIn_Remarketing_Work\" >How Does LinkedIn Remarketing Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/linkedin-remarketing-vs-general-ads\/#When_and_Where_to_Use_LinkedIn_Remarketing\" >When and Where to Use LinkedIn Remarketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/linkedin-remarketing-vs-general-ads\/#When_and_Where_to_Use_LinkedIn_General_Ads\" >When and Where to Use LinkedIn General Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/linkedin-remarketing-vs-general-ads\/#Some_Tips_for_Using_These_Strategies_Effectively\" >Some Tips for Using These Strategies Effectively<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/linkedin-remarketing-vs-general-ads\/#Key_Differences_at_a_Glance\" >Key Differences at a Glance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/linkedin-remarketing-vs-general-ads\/#Final_Thoughts\" >Final Thoughts:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/linkedin-remarketing-vs-general-ads\/#Pro_Tip\" >Pro Tip<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_LinkedIn_Remarketing\"><\/span>What is LinkedIn Remarketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>LinkedIn Remarketing is a strategy where you show targeted ads to LinkedIn users who have already interacted with your business in some way such as visiting your website, engaging with your content, or filling out a lead form. These ads aim to re-capture the attention of potential customers who are already familiar with your brand. Retargeting the website visitors is one of the prominent winning strategies followed by brands across the globe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_LinkedIn_General_Ads\"><\/span>What are LinkedIn General Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>General Ads are the ones where we target the people based on job title, membership groups, years of experience, industry etc.. We target people who might not even interacted with you before.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Does_LinkedIn_Remarketing_Work\"><\/span>How Does LinkedIn Remarketing Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>LinkedIn Remarketing uses tracking tools like the LinkedIn Insight Tag placed on your website. This tag collects data on visitors, which is then used to create matched audiences for retargeting on LinkedIn.<\/p>\n\n\n\n<p class=\"mb-1\"><strong>Types of remarketing LinkedIn offers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list theme-blog-list\">\n<li>Website retargeting<\/li>\n\n\n\n<li>Video views retargeting<\/li>\n\n\n\n<li>Lead form retargeting<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_and_Where_to_Use_LinkedIn_Remarketing\"><\/span>When and Where to Use LinkedIn Remarketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"mb-1\"><strong>Ideal Scenarios:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list theme-blog-list\">\n<li>Your website has decent traffic.<\/li>\n\n\n\n<li>You want to re-engage users who\u2019ve visited key pages.<\/li>\n\n\n\n<li>You&#8217;re nurturing warm leads through the buyer journey.<\/li>\n\n\n\n<li>You have gated content, videos, or lead forms that can be retargeted.<\/li>\n<\/ul>\n\n\n\n<p class=\"mb-1\"><strong>Benefits:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list theme-blog-list\">\n<li>Higher engagement and conversion rates<\/li>\n\n\n\n<li>More cost-effective than cold traffic ads<\/li>\n\n\n\n<li>Tailored messaging boosts ROI<\/li>\n<\/ul>\n\n\n\n<p>Read our blog on&nbsp;<a href=\"https:\/\/www.staging.flyingelephantdigital.com\/blogs\/how-to-retarget-website-audience-on-linkedin\" target=\"_blank\" rel=\"noreferrer noopener\">How to Retarget Your Audience on LinkedIn&nbsp;<\/a>for a clearer understanding!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_and_Where_to_Use_LinkedIn_General_Ads\"><\/span>When and Where to Use LinkedIn General Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"mb-1\"><strong>Ideal Scenarios:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list theme-blog-list\">\n<li>You&#8217;re launching a new product or service<\/li>\n\n\n\n<li>You want to reach new potential customers<\/li>\n\n\n\n<li>You&#8217;re running brand awareness campaigns<\/li>\n\n\n\n<li>You\u2019re targeting specific industries or job titles<\/li>\n<\/ul>\n\n\n\n<p class=\"mb-1\"><strong>Benefits:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list theme-blog-list\">\n<li>Broader reach for new customer acquisition<\/li>\n\n\n\n<li>Boosts brand visibility<\/li>\n\n\n\n<li>Highly customizable across platforms and goals<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Some_Tips_for_Using_These_Strategies_Effectively\"><\/span>Some Tips for Using These Strategies Effectively<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"mb-1\"><strong><strong>For LinkedIn Remarketing<\/strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list theme-blog-list\">\n<li>Use clear segmentation (e.g., blog readers vs. product page visitors)<\/li>\n\n\n\n<li>Personalize your ad messaging to reflect user behaviour<\/li>\n\n\n\n<li>Don\u2019t overdo it\u2014avoid ad fatigue by rotating creatives<\/li>\n\n\n\n<li>Combine with lead gen forms to drive conversions directly within LinkedIn<\/li>\n<\/ul>\n\n\n\n<p><strong><strong><strong>For General Ads<\/strong><\/strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list theme-blog-list\">\n<li>Focus on compelling visuals and headlines<\/li>\n\n\n\n<li>Test multiple ad formats and placements<\/li>\n\n\n\n<li>Use A\/B testing for optimization<\/li>\n\n\n\n<li>Monitor performance metrics like CTR, CPC, and conversion rate<\/li>\n\n\n\n<li>Ensure landing pages align with the ad intent<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Differences_at_a_Glance\"><\/span>Key Differences at a Glance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Feature<\/strong><\/td><td><strong>LinkedIn Remarketing<\/strong><\/td><td><strong>General Ads<\/strong><\/td><\/tr><tr><td>Audience<\/td><td>Warm (already visited\/interacted)<\/td><td>Cold or broad (new prospects)<\/td><\/tr><tr><td>Conversion Rate<\/td><td>Higher<\/td><td>Moderate to Low<\/td><\/tr><tr><td>Cost Efficiency<\/td><td>Better ROI per conversion<\/td><td>Varies, but often higher cost per lead<\/td><\/tr><tr><td>Messaging<\/td><td>Personalized<\/td><td>Generic to Semi-targeted<\/td><\/tr><tr><td>Best Use Case<\/td><td>Lead nurturing &amp; conversion<\/td><td>Brand awareness &amp; audience expansion<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Choosing between LinkedIn Remarketing and General Ads isn\u2019t about which one is better\u2014it\u2019s about when to use each one.<\/p>\n\n\n\n<p>If you want to turn warm leads into customers, use LinkedIn Remarketing. To reach new people and build awareness, go with General Ads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pro_Tip\"><\/span>Pro Tip<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For a winning marketing strategy,&nbsp;<strong>combine both approaches.<\/strong>&nbsp;Use General Ads to bring new users into your funnel, and LinkedIn Remarketing to re-engage and convert them. This integrated method ensures you\u2019re covering all stages of the buyer\u2019s journey.<\/p>\n\n\n\n<p>Looking for <a href=\"https:\/\/flyingelephantdigital.com\/linkedin-ads-management-services\" data-type=\"link\" data-id=\"https:\/\/flyingelephantdigital.com\/linkedin-ads-management-services\">LinkedIn Ads Management Services<\/a>? Then, our Experts are here to help your B2B business to a greater heights. Reach us today!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#cccccc;color:#cccccc\"\/>\n\n\n\n<div class=\"container\">\n<div class=\"row align-items-center mb-4\">\n\t<div class=\"col-lg-12 text-center\">\n\t\t<a href=\"#\" class=\"btn btn-lg btn-tmRed py-3 px-5\">Talk to Our SEO Experts Today!<\/a>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"container\">\r\n<div class=\"row align-items-center\">\r\n\t<div class=\"col-lg-12\">\r\n\t\t<div class=\"blogAuthor\">\r\n\t\t\t<div class=\"ba-avatar\">\r\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/flyingelephantdigital.com\/blogs\/wp-content\/uploads\/2025\/07\/FED-Founder-KumananArjun.webp\" alt=\"KumananArjun\">\r\n\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/thekumanan\/\" target=\"_blank\"><i class=\"fa-brands fa-linkedin\"><\/i><\/a>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"ba-info\">\r\n\t\t\t\t<span class=\"designation\">About the Author<\/span>\r\n\t\t\t\t<h4 class=\"name\"><a href=\"#\">Kumanan Arjun<\/a><\/h4>\r\n\t\t\t\t<p>Arjun is a proficient digital marketer with nearly a decade of experience. His expertise in SEO, PPC, and social media has helped nurture and develop numerous brands across the US and India.<\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"What is LinkedIn Remarketing?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"LinkedIn Remarketing is a strategy where you show targeted ads to LinkedIn users who have already interacted with your business in some way such as visiting your website, engaging with your content, or filling out a lead form. 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Types of remarketing LinkedIn offers: Website retargeting, Video views retargeting, Lead form retargeting.\"\n    }\n  }]\n}\n<\/script>\n\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is LinkedIn remarketing?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"LinkedIn remarketing is a digital advertising strategy that targets LinkedIn users who have previously interacted with a business, such as visiting its website, engaging with its content, or submitting a lead generation form. 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Businesses can use these audiences to show targeted ads to people who have previously visited their website or interacted with their content.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What are the different types of LinkedIn remarketing?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"The main types of LinkedIn remarketing include website retargeting, video views retargeting, and lead generation form retargeting. 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On the other hand, General Ads offer flexibility&hellip;<\/p>\n","protected":false},"author":1,"featured_media":89,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-88","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/posts\/88","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/comments?post=88"}],"version-history":[{"count":11,"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/posts\/88\/revisions"}],"predecessor-version":[{"id":2032,"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/posts\/88\/revisions\/2032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/media\/89"}],"wp:attachment":[{"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/media?parent=88"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/categories?post=88"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/tags?post=88"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}