{"id":91,"date":"2025-07-30T13:08:54","date_gmt":"2025-07-30T13:08:54","guid":{"rendered":"https:\/\/flyingelephantdigital.com\/blogs\/?p=91"},"modified":"2025-09-20T06:44:46","modified_gmt":"2025-09-20T06:44:46","slug":"seo-a-one-time-thing-explained","status":"publish","type":"post","link":"https:\/\/www.flyingelephantdigital.com\/blogs\/seo-a-one-time-thing-explained\/","title":{"rendered":"Is SEO a One Time Thing?"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#cccccc;color:#cccccc\"\/>\n\n\n\n<div class=\"container\">\r\n<div class=\"row align-items-center mb-4\">\r\n\t<div class=\"col-lg-6 d-flex\">\r\n\t\t<div class=\"blog-avatar\">\r\n\t\t\t<div class=\"avatar-thumb\">\r\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/flyingelephantdigital.com\/blogs\/wp-content\/uploads\/2025\/07\/FED-Founder-KumananArjun.webp\" alt=\"KumananArjun\">\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"avatar-content\">\r\n\t\t\t\t<p>By <a href=\"about-us.html\">Kumanan Arjun<\/a><\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t<div class=\"col-lg-6\">\r\n\t\t<div class=\"shareBlog\">\r\n\t\t\t<span>Share: <\/span>\r\n\t\t\t<a href=\"#\"><i class=\"fa-brands fa-linkedin-in\"><\/i><\/a>\r\n\t\t\t<a href=\"#\"><i class=\"fa-brands fa-x-twitter\"><\/i><\/a>\r\n\t\t\t<a href=\"#\"><i class=\"fa-brands fa-facebook-f\"><\/i><\/a>\r\n\t\t\t<a href=\"#\"><i class=\"fa-solid fa-link\"><\/i><\/a>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#cccccc;color:#cccccc\"\/>\n\n\n\n<p><br>If you thought SEO was a fit-and-forget marketing event, think again! Just as any other marketing effort that needs to be adapted and aligned with evolving markets, SEO too is an ongoing affair that needs constant fine tuning and adaptation.<\/p>\n\n\n\n<p>Is SEO a one time thing? Why is SEO an ongoing process? What is the impact of halting SEO efforts? Read on to find answers to all these questions and learn SEO in greater detail through this blog.<\/p>\n\n\n\n<p>Gone are the days of door-to-door marketing campaigns or newspaper advertisements or advertising billboards &#8211; search engine optimization (SEO) has been ruling the roost in the world of marketing for the past few decades.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/seo-a-one-time-thing-explained\/#What_is_SEO\" >What is SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/seo-a-one-time-thing-explained\/#Is_SEO_a_One_Time_Thing\" >Is SEO a One Time Thing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/seo-a-one-time-thing-explained\/#Key_Statistics_on_SEO\" >Key Statistics on SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/seo-a-one-time-thing-explained\/#Why_is_SEO_an_Ongoing_Effort\" >Why is SEO an Ongoing Effort?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.flyingelephantdigital.com\/blogs\/seo-a-one-time-thing-explained\/#Wrapping_it_up\" >Wrapping it up<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_SEO\"><\/span>What is SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEO is the ongoing process of improving your website\u2019s visibility in search engine result pages (SERPs) for attracting more organic traffic. Search engine optimization is by far the most effective way to expand the reach of your business.<\/p>\n\n\n\n<p>Successful SEO requires continuous evaluation of your website via&nbsp;<a href=\"https:\/\/www.staging.flyingelephantdigital.com\/blogs\/how-to-retarget-website-audience-on-linkedin\" target=\"_blank\" rel=\"noreferrer noopener\">SEO audits<\/a>,implementing onpage best practices, regular analysis, constant fixes and updates that will keep your website fresh and relevant. The primary goal of SEO is to improve the ranking of a website in search results for the relevant keywords and search terms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_SEO_a_One_Time_Thing\"><\/span>Is SEO a One Time Thing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The short answer is &#8211; No! SEO maintenance is a full-time operation that requires front end and backend development and support. After the initial SEO optimization at the launch of the website, the marketing team needs to pay consistent and constant attention to optimize the website continuously, failing which the website will fall behind its competitors.<\/p>\n\n\n\n<p>Onpage SEO includes SEO audits, analysis, fixes, updates, and additions that keep the website relevant and ahead of competitors. Ongoing SEO refers to the continuous process of optimization that includes:<\/p>\n\n\n\n<ul class=\"wp-block-list theme-blog-list\">\n<li>Internal Links<\/li>\n\n\n\n<li>Content Updates<\/li>\n\n\n\n<li>Working on Schema Markups<\/li>\n\n\n\n<li>Add new content in the form of blogs, faq and other resources<\/li>\n\n\n\n<li>Handling Google Algorithm Updates<\/li>\n\n\n\n<li>Sitemap Updates<\/li>\n\n\n\n<li>Naturally placing keywords(including LSI) on tags and content<\/li>\n\n\n\n<li>Site Speed &amp; Compatibility<\/li>\n\n\n\n<li>Image Optimization<\/li>\n\n\n\n<li>EEAT Signals<\/li>\n\n\n\n<li>Observe User Experience(Ms clarity, Hotjar tools)<\/li>\n<\/ul>\n\n\n\n<p>Onpage seo focuses on the website visibility in SERPs over a period in time and also focuses on regular updates and adjustments to keep it up to date.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Statistics_on_SEO\"><\/span>Key Statistics on SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list theme-blog-list\">\n<li>According to&nbsp;<a href=\"https:\/\/videos.brightedge.com\/research-report\/BrightEdge_ChannelReport2019_FINAL.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">BrightEdge Channel Report<\/a>, organic search share of traffic increased to 53.3% on average across industries.<\/li>\n\n\n\n<li>Nearly<a href=\"https:\/\/business.google.com\/in\/think\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;1 in 3 of all mobile searches&nbsp;<\/a>are related to location.<\/li>\n\n\n\n<li>Another&nbsp;<a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noreferrer noopener\">BrightLocal survey&nbsp;<\/a>reveals that 90% of consumers used the Internet to find a local business.<\/li>\n\n\n\n<li>Read our detailed blog on&nbsp;<a href=\"https:\/\/www.staging.flyingelephantdigital.com\/blogs\/do-google-suggestions-help-in-seo\" target=\"_blank\" rel=\"noreferrer noopener\">&#8216;Does Google Suggestion Work?&#8217;&nbsp;<\/a>to gain insights into effective SEO content strategies.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_SEO_an_Ongoing_Effort\"><\/span>Why is SEO an Ongoing Effort?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here are 4 reasons why SEO requires continuous and consistent effort:<\/p>\n\n\n\n<p class=\"mb-1\"><strong>1) Changing Algorithms<\/strong><\/p>\n\n\n\n<p>Search engines are constantly updating their search algorithms. Google is updating its core algorithm at least 3 times in a year. The main reason for changing algorithms is to weed out unethical SEO tactics used by certain websites. By refining their algorithms, search engines can deliver more relevant results to users.<\/p>\n\n\n\n<p class=\"mb-1\"><strong><strong>2) Dynamic Consumer Searches<\/strong><\/strong><\/p>\n\n\n\n<p>Search behavior is never static, consumers keep changing the way they search for products and services. Incorporating new search queries on your website gives you a competitive edge.<\/p>\n\n\n\n<p class=\"mb-1\"><strong><strong><strong>3) To Maintain Rankings<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>SEO is all about consistency. Continuous efforts help build topical authority in your niche. Over time, search engines stabilize rankings when fresh content is consistently added while following the best on-page and technical SEO practices<\/p>\n\n\n\n<p class=\"mb-1\"><strong><strong><strong><strong>4) Stiff Competition<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>Treating SEO as a one-time effort will leave you trailing behind competitors. To stay ahead, you must stay vigilant of current competition and new entrants, making necessary adjustments to your SEO strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_it_up\"><\/span>Wrapping it up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Strong SEO requires continuous and consistent effort. This answers the question &#8211; Is SEO a One-time thing?<\/p>\n\n\n\n<p>The efforts involved in ongoing SEO may seem daunting? Then, Outsource SEO services with us to unlock your business potential. We bring more impressions, more traffic, and more conversions.<\/p>\n\n\n\n<p>FlyingElephant is a Digital Marketing agency from India serving clients on SEO, Social media, FB Ads and&nbsp;<a href=\"https:\/\/www.staging.flyingelephantdigital.com\/blogs\/linkedin-ad-account-structure-explained\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn Ads.<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.staging.flyingelephantdigital.com\/blogs\/organic-seo-services\" target=\"_blank\" rel=\"noreferrer noopener\">Outsource SEO services<\/a>&nbsp;with us today and witness your business grow!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#cccccc;color:#cccccc\"\/>\n\n\n\n<div class=\"container\">\n<div class=\"row align-items-center mb-4\">\n\t<div class=\"col-lg-12 text-center\">\n\t\t<a href=\"#\" class=\"btn btn-lg btn-tmRed py-3 px-5\">Talk to Our SEO Experts Today!<\/a>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"container\">\r\n<div class=\"row align-items-center\">\r\n\t<div class=\"col-lg-12\">\r\n\t\t<div class=\"blogAuthor\">\r\n\t\t\t<div class=\"ba-avatar\">\r\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/flyingelephantdigital.com\/blogs\/wp-content\/uploads\/2025\/07\/FED-Founder-KumananArjun.webp\" alt=\"KumananArjun\">\r\n\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/thekumanan\/\" target=\"_blank\"><i class=\"fa-brands fa-linkedin\"><\/i><\/a>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"ba-info\">\r\n\t\t\t\t<span class=\"designation\">About the Author<\/span>\r\n\t\t\t\t<h4 class=\"name\"><a href=\"#\">Kumanan Arjun<\/a><\/h4>\r\n\t\t\t\t<p>Arjun is a proficient digital marketer with nearly a decade of experience. His expertise in SEO, PPC, and social media has helped nurture and develop numerous brands across the US and India.<\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"What is SEO?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"SEO is the ongoing process of improving your website\u2019s visibility in search engine result pages (SERPs) for attracting more organic traffic. Search engine optimization is by far the most effective way to expand the reach of your business.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"Is SEO a One Time Thing?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"The short answer is \u2013 No! 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Just as any other marketing effort that needs to be adapted and aligned with evolving markets, SEO too is an ongoing affair that needs constant fine tuning and adaptation. Is SEO a one time thing? Why is SEO an ongoing&hellip;<\/p>\n","protected":false},"author":1,"featured_media":943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-91","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/posts\/91","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/comments?post=91"}],"version-history":[{"count":13,"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/posts\/91\/revisions"}],"predecessor-version":[{"id":1224,"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/posts\/91\/revisions\/1224"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/media\/943"}],"wp:attachment":[{"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/media?parent=91"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/categories?post=91"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.flyingelephantdigital.com\/blogs\/wp-json\/wp\/v2\/tags?post=91"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}