6 Misguidance by a Wrong B2B SEO Consultant(with Solutions)
Hiring the right B2B SEO consultant can make your website soar. Hire the wrong one, and your site sinks.
After auditing 100+ B2B websites, we found one issue in common: a poor B2B SEO consultant hire.
Here are the 6 traits of the wrong B2B SEO professional.
1. Focus only on blogs
The B2B SEO consultant informs the client to develop only blogs and ignores homepage, service pages, and resource pages (case studies, FAQs).
Solution:
A holistic B2B SEO content strategy includes:
- Homepage
- Service pages
- Resource pages (including blogs, FAQs)
- And all the pages including about, contact etc..
2. Mapping keywords with incorrect pages
The consultant lacks knowledge and mistakenly develops blogs for commercial-intent keywords and service pages for informational-intent keywords, vice versa.
Solution:
- Informational-intent keywords → Blogs
- Commercial-intent keywords → Service / money pages or case studies
3. Ignoring site health
A site’s health can be fixed by doing multiple audits and working with the support of web developers. But ignoring it affects the site technically and prevents pages from ranking.
Solution:
- Do site audits through Screaming Frog
- Identify and fix technical issues with the development team
4. Taking On-Page SEO Lightly
Ignoring on-page issues like meta title length, same duplicate descriptions, multiple H1 tags, etc. For a client, we appeared on the 2nd page of Google just by fixing the H1 tag.
Solution:
- Do a proper site audit
- Rewrite the content/copy wherever needed
- Fix issues along with the developer
5. Artificial Backlinks
Ask the team to create too many artificial backlinks. This badly affects the site and increases the spam score, and too many artificial dead links.
Solution:
- Do site audit on SEMrush
- Generate a disavow file from SEMrush
- Upload it in your GSC
Read our blog on how to reduce site spam score
6. Quantity Over Quality
Ask the team to publish more chunks of pages through ChatGPT and other tools. This increases the spam score and reduces site Domain Authority.
Solution:
- Remove the AI-written blogs
- Place no index tag for artificial pages
- Develop new content with the help of a writer(through EEAT principle)
At FlyingElephant, our B2B SEO Expert – Arjun Kumanan follows proven best SEO practices to help your site grow over time.
Hire a B2B SEO consultant from India and witness sustainable growth.