How We Onboard a Client for B2B SEO Consulting Service?
When we onboard a client at FlyingElephant Digital SEO agency, we share the contract that includes key factors like agreed points, deliverables, pricing etc..
Once the agreement is signed by both the parties, we follow the below 6 steps for our B2B SEO consulting service / B2B SEO services.
1. Assets Collection
Before we jump into keywords/ICPs with the client, we want to understand the history and past performance. So, we collect:
- Google Analytics (GA)
- Google Tag Manager (GTM)
- Google Search Console (GSC)
- Microsoft Clarity
- SEMrush and other tools
This brings more clarity on where the brand stands today. If the brand doesn’t have any assets, we will create those on week 1.
2. Goal Setting
Clarity makes halfway through. In step 2, we discuss with the client on these things:
- Client’s business objectives and the SEO goals
- Who their target audience is
- Where they are from (geography)
- Sales cycle, etc.
For one of our compliance SaaS clients, the client needed more filings (objective).
Their ICP is CPAs (Title) for the US location (Geo).
3. Product Knowledge
A good product sells itself. All we have to do is lift it and show it to the right audience.
So, to understand better, we understand the client’s product well. We dig deep and understand the client business well. This is much needed for the SEO content strategy in the coming months.
This gets converted into: Service pages, blogs, case studies and more.
Understand the scenarios when you need a B2B SEO consultant through this blog.
4. Keyword Finalization & Content Strategy
We jot down the keywords based on our goals as well as industry trends. What’s the point in ranking in the #1 position for a keyword that doesn’t have good search volume. We need to strategically identify the gaps in the market and position ourselves accordingly.
TOFU – Blogs, Informational content, Intent: Awareness
MOFU – Resource pages, Comparisons (X vs Y), Intent: Consideration
BOFU – Guides, Best in the industry content, Intent: Decision / Conversion
Our B2B SEO consultant frames the SEO content strategy across the funnel. Keywords are strategically mapped based on search intent.
5. Strategy Call & Roadmap
Once the B2B SEO goals are set and keywords are finalized, our B2B SEO consultant has discussions with the client’s team on the content strategy.
This is followed by a: 30-day plan, 90-day plan, 6-month road plan on the next steps for further clarity.
Also check: Hiring B2B SEO Consultant from India – better choice?
6. Ongoing SEO
The SEO consultant instructs the team to work on: Technical SEO (mostly one-time), On-page SEO & advanced SEO things like Schema, conversion tracking, CRO and other optimizations to accelerate site performance.
Meetings with our SEO consultant.
Our B2B SEO consultant conducts meetings and shares progress based on the agreed number of meetings. During these discussions, we can understand where the SEO is heading rather than facing sudden surprises. The meeting includes a comprehensive list on what’s happening on site, what are the plans in the coming days, blockers, performance reports and more.
Hire our B2B consultant – Arjun Kumanan for 6 months and decide if things work for you. Apply for free SEO consultation now.