Who are Website SEO Consultants? What do they do?
In simple terms, website SEO consultants are the architects of a website. They visualize, plan, and execute/launch a website with the help of a content writer, web designer, and developers.
They bridge the gap between the founder’s idea and the actual output. Simultaneously, these website consultants ensure the site meets SEO parameters without diluting the founder’s business objectives, seo goals, and objectives.
2 Types of Website SEO Consultants
Type 1. One-time Website SEO Consultant
These professionals work until the website is launched. Many brands struggle in the inception phase. These consultants help set up the site with: Technical SEO (Schema, Canonical, etc.) and basic on-page SEO works(Meta tags, H1, etc..)
1.1 Role of a One-time SEO Consultant
- Wireframe ideation
- Menu structure – primary & secondary menu confirmation
- Homepage content alignment with the founder (homepage flow & storytelling)
- Design review & fine-tuning with the web designer
- Technical aspects – no-index, canonical, page site score, etc.
- Main keywords to target
- Basic on-page SEO – meta title, description, URL slug, keyword placement, etc.
- Google Tag Manager creation
- Integrate Google Analytics, Google Search Console, meta tags, link building, insight tags, etc.
- Deployment of robots.txt & sitemap.xml
- Overall content check (on SEO grounds)
- Device compatibility check
A one-time website SEO consultant would work from scratch till the launch of your website.
Usually, they work between 1 and 3 months, based on the project scope.
Type 2. Website Regular SEO Consultant
These professionals work on a monthly basis. They do all the work of a one-time SEO consultant. Additionally, they work closely with the founders to achieve marketing goals such as:, lead generation, demos sign ups, trials, revenue generation, etc.
2.1 Role of a Regular SEO Consultant
- All the mentioned work of a one-time SEO consultant
- Work on keyword finalization
- Set SEO strategy
- Review content and design for service pages, product pages, resource pages.
- Brainstorm with writers, SEO professionals, and stakeholders
- Strategically work on conversion rate optimization (CRO)
- Track key metrics (impressions, clicks, users, mentions, conversions)
- Become a brand ambassador for the product
- Show weekly progress, monthly progress,
- Identify SEO issues&gaps and solve from time to time
Website SEO Consultant – Pricing
SEO is an investment in both cases, but the right choice depends on your goals and available resources.
| One-time | Regular |
| Starts from $2,500 per project Duration: 2–3 months When to hire? 1. Works well for micro startups with a limited budget 2. No clarity on how SEO or a website truly works. In this case, hiring a one-time SEO consultant is better viewed as an investment, not an expense. | Starts from $1,500 Duration: Every month (monthly retainer) When to hire? 1. When you have bigger plans to scale and a long term vision, SEO scales your business beautifully. 2. When you don’t want to burn more money in ads though you have a good budget to spend. |
Understand the scenarios when you need a B2B SEO consultant through this blog.
Struggling to lift your website? Get our B2B SEO website consulting services. We are glad to help.
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