How to Find Duplicate Listings Using Moz Local?
Moz Local helps solve this problem by scanning major directories for duplicate or inconsistent listings. Its user-friendly interface flags duplicates and provides solutions to suppress or correct them, ensuring your business information is consistent across the web. This makes Moz Local a valuable tool for improving your online presence and boosting local search rankings.
What Are Duplicate Listings?
Duplicate listings occur when a business appears multiple times across the same online directories with inconsistent details. These duplicates typically arise when a business changes its address, phone number, or name, or when multiple employees or third-party services enter the same business data into different directories.
For example, a business might appear as “Bright Star Café” at its new address, but also as “Bright Star Coffee House” at its old location. While this may not seem harmful, duplicate listings can negatively impact a business’s reputation and SEO. Search engines like Google prioritize consistent Name, Address, and Phone number (NAP) information to ensure credibility. When conflicting details are found online, it can lower search rankings and erode customer trust.
Why You Should Care About Duplicate Listings?
Confuses Customers: Duplicate listings with different information (name, address, phone number) can create distrust. Customers may encounter incorrect contact details or locations, leading them to competitors or frustration.
Damages SEO: Search engines like Google use consistent Name, Address, and Phone number (NAP) to validate legitimacy and authority. Duplicate listings confuse search engines, dilute your business’s credibility, and harm local search rankings.
Frustrates User Experience: Customers may end up at the wrong address or contact an incorrect number, causing poor experiences and loss of trust.
Reduces Visibility: Inconsistent listings make it harder for your business to rank at the top in local search results when customers are actively seeking your services.
Improves Brand Image: Managing duplicates ensures your business information is consistent, accurate, and reliable across the web, protecting your brand reputation.
Moz Local Helps: Moz Local scans directories, detects duplicates, and allows you to suppress or correct them, optimizing your local SEO performance and enhancing customer confidence.
5 Steps to Find Duplicate Listings on Moz Local
- Sign in to Moz Local
Log in to your Moz Local account using your registered email and password. If you don’t have an account, sign up on the Moz Local website. Once logged in, you can access the dashboard to manage your business information, monitor performance, and detect issues like duplicates.
- Select Your Business Location
After logging in, select the business location you want to manage. Moz Local works based on specific addresses, scanning directories for duplicates or inconsistencies tied to that location. If you have multiple branches, each will be listed separately for tracking.
- Check the ‘Duplicates’ Tab
After selecting your location, navigate to the ‘Duplicates’ tab. This section identifies duplicate listings across major directories by spotting variations in details like outdated addresses, phone numbers, or business names. Regularly checking this section ensures accurate, consistent information across platforms, boosting customer trust and local SEO. - Review Duplicate Listings
Examine the duplicates to see which need action. Duplicates can result from address changes, phone number updates, or third-party directory listings. Moz Local provides side-by-side comparisons of accurate and duplicate listings, making it easy to spot discrepancies. Decide whether to suppress, merge, or update the duplicates to ensure your business info is accurate. - Take Action
Once duplicates are identified, take action to remove, update, or suppress inaccurate listings. Suppression prevents outdated listings from showing in directories, while correction updates incorrect details like business names or addresses. Actively managing duplicates protects your brand’s credibility, improves customer trust, and enhances local SEO rankings by ensuring consistent NAP (Name, Address, Phone number) information across all platforms.
Moz Local simplifies this process, allowing you to manage duplicates directly from the dashboard without needing to contact each directory separately. Consistent action ensures your business stays visible, accurate, and competitive in local search.
Read our blog on Can Duplicate Yelp Listings Affect SEO—it explains the issue and provides solutions if your business has duplicate listings on Yelp
Tips to Prevent Future Duplicate Listings
- Keep NAP Consistent: Ensure the same Name, Address, and Phone number (NAP) format is used across all directories and platforms to avoid discrepancies.
- Update Information Promptly: Immediately update business details when you relocate, change phone numbers, or undergo any branding updates to keep information accurate.
- Delegate Listing Responsibility: Restrict the ability to edit or post business details to specific individuals or teams, ensuring one group is responsible for managing all listings.
- Claim Your Listings: Claim your business listings on major directories to prevent unauthorized or duplicate entries.
- Monitor Listings Regularly: Use tools like Moz Local to regularly check your listings and identify duplicates before they become an issue.
- Avoid Variations: Be consistent with abbreviations, punctuation, and formatting (e.g., “Street” vs. “St.”) across all platforms to ensure uniformity.
- Remove Outdated Information: Delete old listings with outdated addresses or phone numbers to avoid confusion and maintain accuracy.
- Work with Trusted Partners: Ensure agencies or third-party partners follow the same guidelines to prevent them from submitting inconsistent or duplicate listings.
- Standardize Your Information: Choose one standard format for your business name, address, and contact details, and use it consistently across all platforms.
- Use a Master Document: Maintain a central document with official business information for easy access by employees or agencies, ensuring consistency.
- Audit Listings Periodically: Regularly audit your business listings to catch and correct any errors or duplicates early.
- Verify Industry-Specific Directories: Don’t just focus on general directories—also monitor industry-specific directories for potential duplicates.
- Use the Same Website URL: Ensure every listing points to the same, correct website to prevent fragmentation and ensure a unified online presence.
- Limit Accounts on the Same Platform: Use only one account per directory to manage updates and prevent the creation of duplicate listings.
- Close Old Listings When Relocating: When your business moves, properly close or update old listings rather than leaving them active to avoid confusion.
- Be Cautious with Data Aggregators: Only share your business information with reputable data aggregators to ensure accurate distribution at scale.
- Educate Your Staff: Make sure employees understand the impact of duplicate listings and how to avoid creating new ones inadvertently.
- Monitor Customer Feedback: Pay attention to customer feedback regarding confusion from duplicate listings—this can serve as an early warning system for potential issues.
By following these tips, you can keep your business information accurate and consistent, preventing future duplicate listings and boosting your online credibility and local SEO performance.
Conclusion
Duplicate listings may seem like a small issue, but they can lead to significant problems for both your customers and local SEO. Inconsistent or outdated data across directories confuses search engines, harms your online reputation, and erodes customer trust when they can’t find accurate business information.
However, removing duplicates is not a one-time task—it requires ongoing attention. Regular monitoring, prompt updates, and adherence to best practices prevent duplicates from resurfacing. By maintaining accurate and consistent listings, you protect your brand’s reputation and improve visibility in local search results.